Privacy Policy
Privacy Policy
This policy explains how PURELYYOURSUK LTD collects and uses your personal data when you visit purelyyours.uk or buy from us. We are the data controller for that data. We process it in accordance with the UK GDPR and the Data Protection Act 2018.
Last updated: 23 July 2026
1. Who we are
PURELYYOURSUK LTD
Company number: 16929892 · Registered in England and Wales
Registered office: 19 Manaton Crescent, Southall, England, UB1 2SY
Correspondence address: 79 Packhorse Road, Gerrards Cross, Buckinghamshire, SL9 8PQ
Email: purelyyoursuk@gmail.com
For any question about this policy or your data, contact us at purelyyoursuk@gmail.com.
2. What we collect
- Order and account data — name, billing and delivery address, email address, phone number, order history.
- Payment data — payments are processed by our payment providers. We receive confirmation of payment and the last four digits and card type; we never see or store your full card number.
- Device and usage data — IP address, browser and device type, pages viewed, referring site, and similar information collected through cookies and analytics.
- Communications — the content of emails, chat messages and contact forms you send us.
- Marketing preferences — whether you have subscribed to our emails, and your interactions with them.
We do not ask for, and ask that you do not send us, health information. If you volunteer health details when contacting us about a product, we use them only to answer your enquiry.
3. Why we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Taking payment, fulfilling and delivering your order, handling returns | Performance of a contract with you |
| Customer service and responding to enquiries | Performance of a contract / our legitimate interests in running the business |
| Fraud prevention and site security | Our legitimate interests in protecting the business and our customers |
| Keeping accounting and tax records | Compliance with a legal obligation |
| Marketing emails and personalised offers | Your consent, or our legitimate interests where you are an existing customer buying similar products (soft opt-in) |
| Analytics and improving the website | Your consent, given through our cookie banner |
4. Who we share it with
We share personal data only with organisations that help us run the shop, and only as much as they need:
- Shopify — hosts our store and processes orders on our behalf.
- Payment providers — Shopify Payments, and others such as PayPal where you choose them, to take payment and prevent fraud.
- Delivery partners — the carrier delivering your parcel receives your name, address and phone number.
- Email and review platforms — to send order notifications, marketing emails you have opted into, and review requests.
- Analytics providers — where you have consented to analytics cookies.
- Professional advisers and authorities — accountants, lawyers, and regulators where we are legally required to disclose.
We do not sell your personal data.
5. International transfers
Some of our service providers and members of our team are located outside the United Kingdom, including in India and the United States. Where your personal data is transferred outside the UK, we make sure it is protected by an appropriate safeguard — normally UK adequacy regulations, or the International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses. You can ask us for details of the safeguard used for any particular transfer.
6. How long we keep it
- Order and transaction records — 6 years after the end of the tax year in which the order was placed, to meet HMRC requirements.
- Account data — for as long as your account is open, then deleted or anonymised within 12 months of closure.
- Marketing data — until you unsubscribe, and then a minimal suppression record so we do not contact you again.
- Website analytics — typically up to 26 months.
7. Your rights
Under UK data protection law you have the right to:
- be told how we use your data, and get access to a copy of it;
- have inaccurate data corrected;
- have your data erased in certain circumstances;
- restrict how we process your data;
- object to processing based on legitimate interests, and to direct marketing at any time;
- receive your data in a portable format, and have it transferred to another controller;
- withdraw consent at any time, where we rely on consent.
To exercise any of these, email purelyyoursuk@gmail.com. We will respond within one month. There is no charge, and we may ask you to confirm your identity first.
8. Marketing
You can unsubscribe from marketing emails at any time using the link at the bottom of every email, or by emailing purelyyoursuk@gmail.com. Unsubscribing from marketing does not stop transactional messages such as order and dispatch confirmations.
9. Cookies
We use cookies that are strictly necessary to run the store — for example to remember your basket and keep you signed in. These do not require consent. We also use analytics and marketing cookies, which we set only where you have consented through our cookie banner. You can change your choice at any time through the cookie settings link in our footer, or by clearing cookies in your browser.
10. Children
Our store is not intended for children, and we do not knowingly collect data from anyone under 16. If you believe a child has given us personal data, contact purelyyoursuk@gmail.com and we will delete it.
11. Complaints
If you are unhappy with how we have handled your personal data, please tell us first at purelyyoursuk@gmail.com so we can put it right. You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
ico.org.uk
12. Changes to this policy
We may update this policy from time to time. The current version is always shown on this page, with the date it was last updated. Where changes are significant, we will tell you by email or a notice on the website.